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Puma Deviate Nitro
The revolution in running speed and efficiency - Puma Deviate Nitro
The Puma Deviate Nitro represents the ultimate innovation in the carbon-clad running shoe segment. This silhouette is designed for runners looking for maximum speed, rebound efficiency and high levels of cushioning over long distances. It combines race-specific technology with the durability of a shoe for everyday tempo and volume training.
The cutting-edge NITRO Elite and PWRPLATE technologies
The heart of the shoe is the innovative NITRO Elite foam, which uses nitrogen injection technology. This material offers an unbeatable ratio between extremely low weight and high energy return, significantly minimizing muscle fatigue during long runs. The PWRPLATE composite plate takes care of the dynamic transition from impact to rebound. This acts as a lever that propels the runner forward while increasing overall foot stability even at high tempos.
Maximum traction and a durable upper
Durability and safety are ensured by the PUMAGRIP rubber compound outsole, which guarantees superior traction on dry and wet asphalt. The upper is made up of lightweight, highly breathable mesh with targeted PWRTAPE reinforcement. This technology provides the necessary support in strategic locations and ensures that the shoe sits firmly and comfortably on the foot.
The Puma Nine Nitro is the ideal choice for marathons, half marathons and fast road runs. Thanks to its technological features, it helps runners with a neutral footfall achieve new personal bests while maintaining maximum comfort.
Materials
The beast in the Puma emblem matches the aesthetics and image of the brand in reality. Quality workmanship, innovative technology and constant progress make Puma sneakers and clothing the most popular pieces in fashion and among athletes. Puma also likes to collaborate with famous artists, so you can treat your shoe or wardrobe to a piece designed by the Weeknd or Barbadian singer Rihanna.
How Puma became a legend
Puma could be considered the little brother of the brand with the three stripes in its emblem. Wondering how that's possible? Because the founders of Puma and Adidas, Rudolf and Adolf Dassler, were really brothers. They originally ran the business together when they were both building adidas. However, during the 1940s, there were fundamental differences between them regarding not only the functioning of the company, but also political issues.
The disputes continued to escalate until, in 1948, the brothers decided to go their separate ways. Rudolf thus founded the brand Ruda (Ru from his first name and Da from his surname). However, this name lasted only a few months before the company was officially renamed Puma. This name, of course, still adorns Puma shoes today.
In spite of the intense competition from the company run by Rudolf's brother, the company was beginning to thrive. As time went on, it increasingly expanded its influence and Puma shoes could be spotted more and more often. These were mostly sporting events related to athletics, football or basketball.
From podiums to fashion shows
And that's where the shoes with the beast in the emblem can be seen today. Puma shoes can be found on running tracks, football fields but also in the spaces between the two baskets. But besides sports grounds, Puma sneakers have also found their way onto the streets. In recent years, they have even found their way into the company of the world's leading streetwear sneakers. Globally, we are thus following the process by which Puma sneakers for men and women have moved from the podium to the spotlight at fashion shows over the past decade.
The legacy of Puma's history in the context of the future
The futuristic Puma Thunder Spectra, Thunder Electric or RS-X sneakers are particularly responsible for this - overall, the Puma RS series is one of the most popular in the new decade. Puma footwear also offers skateboard shoes, among which a silhouette called Suede stands out.
Puma shoes are a recent phenomenon that is still on the rise despite its long history. It can also be seen as a symbol that when you're up against a competitor that looks like it can't be beaten at first glance, you shouldn't lay down your arms. Puma footwear is, in short, extremely versatile and whenever you need to choose a new sneaker, Puma makes your job significantly easier. They'll even hold you up when you're looking for slippers.
At Footshop, you can find men's and women's Puma shoes in your size. You can choose if you're looking for black and white, but the Puma RS series in particular is distinguished by its colourfulness, so check them out too. Happy selection!
