Do you think a fashion brand can be created in a DIY style? If not, you probably haven’t heard of the Polish clothing brand MISBHV. Founded in a short period by Tomasz Wirski and Natalia Maczek, the brand began with no business plan, corporate philosophy, budget, or experience. Instead, they created a modest project—a collection of T-shirts with personal authenticity that quickly captivated the market. Today, MISBHV is featured at major fashion events like NY Fashion Week, attracts large crowds, and receives accolades from top fashion magazines. Even the most discerning streetwear enthusiasts, including Rihanna, A$AP Rocky, The Weeknd, and Gigi and Bella Hadid, embrace the unique MISBHV philosophy. The brand thrives by following three fundamental rules:
Rule One: Do Whatever You Want
Freedom and liberty are the foundation of MISBHV’s approach. Inspired by the aesthetics of the early 21st century, when the founders were coming of age, the brand embraces a blend of provincial disco style and provocative clothing combinations. They create based on their own beliefs and style—not current trends—constantly surprising the fashion world. Want to be a part of this audience?
Rule Two: Trust Your Intuition
Tomasz and Natalia follow their intuition. They design MISBHV clothes based on their own principles, not relying on calculations or business plans. They do what excites them and avoid what doesn’t appeal to them. They don’t conform to anyone’s expectations—listening instead to the voice of their hearts. Can you hear it too?
Rule Three: Don’t Forget Your Roots
MISBHV stays true to their Polish heritage. The brand remains loyal to their homeland and works to elevate Poland’s image abroad. They hold onto values that unite Poland—freedom, solidarity, tolerance, and beauty. This deep-rooted commitment allows MISBHV to thrive by following their own rules, which differ from industry standards. So, what about you? Do you remember who you are? Embrace your unique personality with pieces from MISBHV.
