Brain Dead BBC Selvedge Oxford Button Up

Brain Dead is a brand that's in a league of its own, straddling streetwear, art and punk aesthetics. Founded by Kyle Ng in 2014 in Los Angeles, it's a collective of creatives, graphic designers, and artists united by a love of underground, DIY culture, and total chaos. Brain Dead is a mood, attitude and visual language that mixes inspirations from B-movie horror to 90s skate zines.

Their outfits are unmissable. Strong graphics, surreal themes, contrasting colours and collage-like designs that either get you immediately excited or totally blow your mind. Bold prints, oversized silhouettes and materials like cotton with vintage feel, terry, fleece or even technical fabrics from limited collaborations are typical. All with an emphasis on originality and local production. They often collaborate with other brands or institutions. Like Reebok, The North Face, Converse or even film studios.

The brand is worn by creatives, musicians, skaters and those who don't want to blend in. Famous fans and collaborators include Dev Hynes (Blood Orange), Earl Sweatshirt, and actor Jonah Hill. In addition, Brain Dead frequently hosts pop-up events, exhibitions, and film screenings. Their LA store is not just a store, but a cultural space filled with bursts of inspiration.

Brain Dead is for those who love cultural chaos, visual experimentation and don't take fashion too seriously. When you want to wear something that looks like you dreamed it after two liters of coffee and two nights of no sleep, Brain Dead is exactly what you need.