POST ARCHIVE FACTION (PAF) is an avant-garde fashion brand from South Korea, founded in 2018. Known for its conceptual approach to design, PAF has quickly garnered international attention in its short existence. The brand was founded by Dongjoon Lim and Sookyo Jeong, and its philosophy centers around deconstruction, futurism, and industrial design.
PAF’s design approach is reflected in the details of each piece. Garments are labeled as left, right, and center, with each representing different levels of ideation. This system mirrors a political spectrum: the left side symbolizes the most radical and experimental ideas, the right side reflects the more conservative and traditional path, and the center represents a balance between the two.
PAF gained widespread recognition when Kendrick Lamar wore their black down jacket during a Saturday Night Live appearance, just two months after the brand’s inception. As a result, the brand began creating new designs in limited numbers, quickly selling out, and establishing a reputation for exclusive, high-demand pieces.
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